Effective communication lies at the very heart of modern government and commerce; it clearly conveys to the citizen and consumer (stakeholders), policy into implementation and investment on returns. With effective communication, governments and businesses link directly to their people, both those who work for them, work with them and those whom they serve. Without effective communication, citizen support for government initiatives can become impossible or very difficult to galvanise – leading to a potential disconnect between a government and its people.
This course is designed to assist policy makers, strategic thinkers and senior personnel to understand strategic communication and how it can be harnessed to achieve overall goals.
You will obtain a clear view of your department’s positional strengths in communication, and its opportunities for innovation and improvement. You will be shown the importance of effective communication techniques and how best to use these techniques to encourage information flow through the organisation and to the public.