In an environment of media scrutiny and greater public demands for freedom of information, an organisation’s essential asset (its brand value) is its reputation. Building a reputation requires a significant understanding of your audiences, how, where and why you are communicating, and mastery of various communication channels, tools and situations. These include brand identity, media relations, online presence, communications with staff and stakeholders, and handling a PR crisis.
Aimed at public relations, marketing and communications managers and practitioners, this programme is a lively, engaging fortnight spent in the company of some the of best international PR experts and tutors – with plenty of focused exercises, field visits and collegial discussion. It focuses on developing a practical PR strategy for governmental or public bodies, as well as for large businesses. Managers and leaders not directly involved in communications strategy will also be able to gain a valuable insight to add to their overall organisational management competencies.